The Imaginarium of the Bluegrass, is an artist collaborative that sprung from the minds of a handful of ex-Lexington Art League alum. Wanting to build a shelter for creatives that stepped outside the box of a normal gallery, the Imaginarium is a place where artists, writers, actors, singers, dancers, and performance artists can come together and focus on the process of making instead of just the end product.
The design gives nods to the imaginative, with a hint of Victorian flare. The flourish behind the type is meant to be ever changing. Its color never stationary to showcase the fluidity of the collaborative.